Accepting 5 founders / quarter · Est. 2021

Your audience is worth more than you're charging it.

We turn creators with real audiences into equity-holding founders of venture-grade software companies. Built in 21 days, launched into your audience, positioned for the kind of exits you've watched other people make and wondered how.

21
Days to launch
43+
Apps shipped
6–10×
ARR multiple
~50%
Applicants accepted
The shift you haven't made yet

The creator economy has a ceiling.
Software doesn't.

The creators making generational wealth right now are not the ones with the biggest audiences. They're the ones who quietly converted their audience into the user base of a venture-backed software company they own equity in. Then sold it, or raised against it at a multiple their content business could never have produced.

CASE 01 / FITNESS
Creator A becomes founder-face of a workout app.

Audience drives Series A. Owns 20% equity. Company in talks at $400M valuation.

Paper stake: ≈ $80M
CASE 02 / FINANCE
Creator B co-founds a fintech.

Audience drives 70% of early users. Acquired by a regional bank inside 30 months.

Cap-gains exit: 10× ad revenue
CASE 03 / PRODUCTIVITY
Creator C launches a tool, raises 18 months in.

$15M priced round at a $75M valuation. Strategic buyers actively circling.

Liquid stake: 9 figures

None of them built the software themselves. None of them raised the venture money themselves. None of them are smarter than you. They had one thing — distribution — and somebody attached it to the right structure.

How we work

Three phases. Twenty-one days to live.
Twelve months to positioned.

01
Phase 01 — Days 1–21 We build the app.
Real software. Owned by you. Not a Bubble template, not a white-label. Engineered to be venture-fundable from day one — meaning the architecture, metrics tracking, and unit economics are set up the way investors want to see them when you raise. iOS, Android, and web, with payments, AI integrations, and the infrastructure to scale to 100K users without a rewrite.
02
Phase 02 — Months 1–3 We launch into your audience.
The part nobody else can replicate. Most software companies spend 80% of their burn on customer acquisition; you spend zero, because your audience is the channel. We architect the launch — waitlist, pre-sale, onboarding flow, the conversion sequence — and run it with you. Investors read this stage as the proof that your distribution moat is real.
03
Phase 03 — Months 6–24 We position you for the round.
Where most creator-app stories die — at the moment they would have gotten interesting. We have warm relationships with venture firms that explicitly fund creator-led companies, family offices that quietly acquire them, and operators who buy them out. We don't promise outcomes. We make sure the door gets opened, at the moment your metrics make a strong meeting.
The math, made specific

The same effort.
Ten times the outcome.

Where you are now — the income game
A creator doing $2M / year in courses.
Top-line revenue $2,000,000
After costs & ordinary income tax (~40%) ~$720,000
Underlying asset value $0
Income duration if you stop posting ≤ 90 days
A good year. No asset. No leverage.
Where we move you — the equity game
A SaaS doing $2M ARR with a creator-led acquisition story.
ARR multiple in private markets 6–10×
Implied company value $12M – $20M
Founder-creator ownership ~60%
Personal stake on paper $7M – $12M
Tax treatment at exit Long-term cap gains
The same audience. An order of magnitude more wealth.
The portfolio

Apps built to become
durable assets.

View every app →
Engagement levels

Three ways in.
All three give you the asset.

Tier 01 / Build

The product, shipped.

For creators who know how to launch and need a builder who can ship in weeks, not months.

$15,000
One-time · No equity taken
  • 21-day build, fully owned by you
  • iOS, Android, and web
  • Venture-grade architecture from day one
  • Stripe + subscription billing
  • Core AI features integrated
  • 30 days post-launch fixes
Apply for Build
Tier 03 / Position

We co-found with you.

Build, launch, and 24 months of capital-markets work until you're funded, acquired, or generating cash flow we agree is the better outcome.

$50,000 + equity
4–8% equity · 24 mo. advisory
  • Everything in Build + Launch
  • Custom AI trained on your IP
  • 12 months product roadmap + shipping
  • Pitch deck, data room, financial model
  • Warm intros: VCs, family offices, acquirers
  • M&A advisory · 24 months
  • You retain 92–96% equity
Apply for Position
Who we won't take

Half of applicants don't qualify.
Here's why.

Not scarcity theater — capacity and reputation. The warm-introduction relationships we depend on for the Position tier get damaged when we send investors companies that aren't ready. We protect them, which protects you when it's your turn.

  • Audiences under 50K real followers. The math doesn't carry the build cost. Come back when you grow.
  • Vanity audiences. A million followers with 200 likes per post is a number, not an audience. We can tell.
  • "Face-only" partnerships. This requires a real founder. If you don't want to be a founder, this isn't the program.
  • Anyone shopping the cheapest option. We are not the cheapest version of anything we do. There are $2K Bubble templates if that's what you want.
The honest reframe

You have an asset most software founders would commit financial fraud to obtain — a large, trusting, attentive audience. You're using it to sell information products that will never be worth anything to anyone but you.

The same asset, pointed at a software company you own equity in, produces an outcome an order of magnitude larger over a 3–5 year horizon. The difference is not effort. The difference is structure.

How this starts

Apply.
If you qualify, we talk.

Six minutes. We respond within 48 hours either way — qualified or not. If we say yes, you get a calendar link. If no, you get a real explanation and a recommendation for what to do instead.

Begin application